Why IPTV Interactivity Technologies Services Nov 2008 eBook-DDU

TiTLE : Why IPTV: Interactivity, Technologies, Services
(Telecoms Explained)
AUTHOR : Johan Hjelm
PUBLISHER : Wiley
iSBN : 0470998059 MAKER : Team DDU
PAGES : 370 Pages PACKAGER : Team DDU
EDiTiON : November 10, 2008 SUPPLiER : Team DDU
LANGUAGE : ENGLISH FORMAT : PDF
RLS DATE : 01/11/09 SiZE : 3.92 MB

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[Product Information]

Find out how modern IPTV technologies will change your experience
of television.

Internet Protocol Television (IPTV) is rapidly being deployed
as a compliment service to existing distribution technologies.

Why IPTV? traces the changes in Internet Protocol Television
since the mid-1990s and examines what IPTV means today. The author
analyzes what delivery of TV over an IP network means, both in
terms of possibilities for new services, and in terms of the impact
on the network and how it has to be managed. In addition, Why IPTV?
helps you understand how introducing IPTV into the Web 2.0 world
will impact the new services. It looks at the current trends in the
consumer electronics industry as well as the network industry, and
describes how the new technology can enhance and extend the
existing business models in the TV industry, particularly in
advertising; and also how it creates new possibilities, for
instance, through personalization.

Why IPTV? Interactivity, Technologies, Services:

--Provides an accessible introduction to IPTV.

--Covers the technology to build IPTV systems, and shows what
lies beyond traditional business models and existing distribution
technologies.

--Considers how IPTV technologies can exploit and change the
current trends in consumer electronics and network industry.

--Explores how the merging of Web 2.0 and IPTV will open new
opportunities for services.

--Addresses hot topics such as IPTV Interaction and Channel
Switching, Networking and Streaming with Information Management
Systems, Advertising and Personalization of IPTV.

Why IPTV? will provide engineers in networking, TV broadcast
companies, technology specialists in content creation companies and
people in the IPTV industry (including management) with an engaging
and insightful reference into Internet Protocol Television.

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